“At the end of the day, it was a purchase that I was really happy with and I know it was unethical, but I grew up shopping at flea markets, so I don't feel bad for my purchase.”ĭuarte understands why people were upset. ![]() “I was getting hate that my purchase wasn't ethical and people are saying I'm the contributor to child slavery,” Duarte says. When you search “Mirror Palais dupe” on the app, her video one of the top results. Nonetheless, she created a try on video on TikTok that had more than 54,000 views. When Duarte purchased it, she says she didn’t know the dress was a duplicate of someone’s design. Natalie Duarte bought the same $17 dupe off Amazon as DeRosa. Someone is slaving away over these recreations of my dresses and probably being paid very unfairly and probably working in really bad conditions.” In an inception of video stitches, Gaia responded to Battle’s retort to DeRosa’s dupe video: “I’ve created this really beautiful special thing that I wanted to share with the world and now it’s actually the source of someone's misery. “And then when the next thing comes, I'll just discard the things that I bought before and go buy whatever the next new thing is.” Amazon review for the $17 Maria dress dupe They want to be able to have something that is popular, that is in the moment, because I want to be popular and I want to be in the moment,” Battle says. Trends will always exist, but modern-day fast fashion stores like Zara and H&M promote 52 “micro-seasons” a year, one for every week, to create demand at a more rapid pace. Meryl Streep, playing Miranda Priestly in “The Devil Wears Prada,” delivers a monologue that explains trend cycles’ trickle-down effect that has persisted since the commercialization of ready-made clothing and birth of department stores.īut the increased cultural authority of social media and ability to make instant, online purchases set Millennial and Generation Z consumers apart from prior generations. Sometimes it's okay just to shop within our tax bracket.”īattle credits some of the hyper consumption we see in the fashion industry to TikTok, but says overconsumption has existed for decades. “My fashion sisters in Christ, everything is not meant for everybody. “Our urge to find a dupe for absolutely everything has us in a f****** choke hold,” Battle said in the video response to DeRosa’s TikTok. ![]() That price came with the stipulation of unethical practices, and the same thing happened to Gaia’s design.Īn admirer of Gaia’s work, fashion blogger and TikTok creator Shanna Battle was dismayed when she saw Christina DeRosa’s TikTok showing a $17 Maria dress dupe and linking the item on her Amazon storefront for the 1.1 million viewers who watched the video. Both dresses went viral on social media and when the original expensive price tag deterred many shoppers, fast fashion retailers like SHEIN swooped in to meet the high demand at a low price. Lirika Matoshi’s Strawberry Midi Dress and the House of Sunny’s Hockney Dress are prime examples of the phenomenon. The “it girl” dress is not a new concept but increased hyper consumption of it is. “Oh my God, just took my heart and my soul that we poured into something,” he says. ![]() For Gaia, the dress was a labor of love, a tribute to his heritage and mother.īut then came the dupes: look alike products on Amazon that loyal followers sent to Gaia. Every stitch - every detail - was thought out. The dress took countless hours of conceptualizing, working with a pattern maker, silhouette engineering and fittings on an array of bodies. It's called a Broderie Anglaise and it made me think of Catholicism which is very close to me.” “In Brazil, it's very hot and so these kinds of linen are very popular, and because it has almost a cross-like motif. This reminds me of my family in Brazil,” Gaia says. ![]() Founder and designer Marcelo Gaia came up with the idea for the Maria dress when he stumbled across spools of vintage linen wool. “Would be so slay of u to make it around 12 hours of minimum wage shift price range,” wrote.Įach item Mirror Palais sells is sustainably made to order in New York City’s garment district. “No cause I wanna feel like Catherine Zeta-Jones in ‘Zoro’ with this dress,” replied. That’s THEEE dress,” user commented on the TikTok. It became more than a dress, it became an “it girl” dress. But when the brand posted a TikTok of the $595 dress, it went viral with 1.4 million views. It’s a simple linen dress with a sweetheart neckline that hugs the body and flutters out at the end. The Mirror Palais Maria dress is, in many ways, nothing new. Mirror Palais Maria dress (Ana Fernanda Flores)
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